Gemeente Amsterdam

An empowering women’s network event at the Amsterdam mayor’s residence.

This special event Salon Halsema was hosted by the mayor of Amsterdam at her official residence. We were invited to spark interaction between the invited women and ensure they felt involved, special and connected in the entire program. To enforce the vibrant and special nature of the night, we choose to reference the French Salons organized by the women of the 17th century. Some historians say that these non-hierarchical events shaped the world of their time.

We introduced two enigmatic hosts that welcomed the attendees to the Salon with attentive words and emphasized the historic relevance of this event. They then handed each guest a unique name broche that was specially designed for the night. During the evening the women were invited to share their stories and the hosts guided them in the process of formulating a quote. This quote was then added to a custom made book, bringing the stories together in a historic document. The program also included a musical performance by Sophie Straat (local Amsterdam artist), that blasted the group into a night of dancing, sharing and connection.

This project was commissioned by Gemeente Amsterdam and hosted at the mayor’s residence by Femke Halsema, Amsterdam.